Ors Marketing Management (2nd Ed.)
The Oxford Revision Series: Marketing Management 2nd Edition is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts, covering marketing opportunities, marketing mix, and the management of current issues. The chapters on services management, global marketing and marketing ethics have been updated to reflect the latest developments.